NIU Technologies (NASDAQ: NIU), the world’s leading provider of smart urban mobility solutions, announced Formula E World champion António Félix da Costa as the newest NIU Ambassador.

The company is pleased to welcome one of the biggest stars in Formula E to the NIU family.

“More and more, I try to associate myself only with brands and ideals that I believe in, as is the case with NIU. Since the future is in electric mobility and it becomes imperative that it becomes a reality soon for the sake of bringing better quality of life for everybody.

It is necessary to alert the future generations and the community regarding the importance of preserving the planet through the choice of sustainable mobility. Because only then we will be able to preserve a quality living environment in our cities and only planet Earth. I will try to educate people, especially young people, to the choice of being environmentally friendly such as the option of riding electric scooters for urban commutes.”

António Félix da Costa

António will start defending his world title on February 26th 2021 in Saudi Arabia in an evening race. It will be his debut in this electric single seater championship, where he will be the face of NIU.

About NIU

As the world’s leading provider of smart urban mobility solutions, NIU designs, manufactures and sells high-performance smart e-mopeds. Since its founding in 2014, NIU has been growing its global brand across Europe, Asia and the Americas. NIU has a streamlined product portfolio consisting of five series – NQi, MQi, UQi, Gova, NIU Aero with multiple models or specifications for each series. NIU’s streamlined product portfolio that addresses the needs of different segments of the modern urban resident, while being united through a common design language that emphasizes style, freedom and technology. NIU has adopted an omnichannel retail model, integrating the offline and online channels, to sell our products and provide services. NIU has received numerous prestigious international design awards, including the German Red Dot and IF, the United States iDEA, the Japanese G-Mark, and the Chinese Red Star.

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