Honda Motor Europe today releases five short films that illustrate what happens when a truly innovative engineering project is interpreted through the eyes of artists working across a wide range of different genres.
Now reaching dealerships across Europe, Honda’s X-ADV is the first vehicle to combine the comfort and convenience of a scooter with the spirit and dynamic performance of an adventure motorcycle. Appropriately for this latest example of Honda’s long tradition of innovation, a new promotional approach has been taken to bring the X-ADV to the attention of a wider audience.
Based on a briefing by Daniele Lucchesi and Maurizio Carbonara – the two engineers who initiated and led the project at Honda’s Rome R&D centre – five artists from across Europe were given the task of expressing the world of the X-ADV in their chosen medium.
The results – and Daniele and Maurizio’s explanation of the genesis of the X-ADV – can be seen here: honda.co.uk/artofadventure
Honda Forza 125HONDA FORZA 125 With premium styling and an active, sporty outlook, Honda Forza 125 is a popular choice for all scooter riders in Europe. The Forza 125 scooter is a class-leader in acce...£4,849.00 – £4,899.00 Compare
Honda IntegraHONDA INTEGRA The Honda Integra is loaded with a 750cc liquid-cooled engine, crafted with a slimline body. The Honda Integra Scooter combines the sleek and ...£8,949.00 Compare
Honda PCX125HONDA PCX125 Honda has improved the best selling most loved PCX125 scooter in today’s market. Internationally acclaimed and ultra ridable, the Honda PCX125 is now more efficient, safer and better lo...£3,169.00 Compare