Honda Motor Europe today releases five short films that illustrate what happens when a truly innovative engineering project is interpreted through the eyes of artists working across a wide range of different genres.

Now reaching dealerships across Europe, Honda’s X-ADV is the first vehicle to combine the comfort and convenience of a scooter with the spirit and dynamic performance of an adventure motorcycle. Appropriately for this latest example of Honda’s long tradition of innovation, a new promotional approach has been taken to bring the X-ADV to the attention of a wider audience.

Based on a briefing by Daniele Lucchesi and Maurizio Carbonara – the two engineers who initiated and led the project at Honda’s Rome R&D centre – five artists from across Europe were given the task of expressing the world of the X-ADV in their chosen medium.

The results – and Daniele and Maurizio’s explanation of the genesis of the X-ADV – can be seen here: honda.co.uk/artofadventure

Daniele Lucchesi and Maurizio Carbonara - Honda X-ADV scooter genesis

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

Open chat
Good day,
Please message us with your enquiry and a member of our team will be in touch shortly.

Alternatively send us an email